Wasting Money with PPC Advertising ?
I became a webmaster by the seat of my pants, and am an absolute novice when it comes
to search engine optimization. As a result, I have wasted hundreds of dollars on
pay-per-click (hereinafter "PPC") advertising via Google Adwords and Yahoo! Marketing
(formerlly Overture) for years... I even hired a company to optimize my site and paid
thousands of dollars for over a year, only to wind up at number 30 on Google and "who
knows where" on Yahoo! Marketing for most of my keywords. Sound familiar?
Natural / Organic Search Results v. PPC :
As you probably know, in the PPC listings in Google and Yahoo are on the top, bottom and
right side of most search engines. The natural, or otherwise referred as "organic" search
results, are the free listings that are in the main section of the page... where we actually
have to be ranked by the search engines. This is where we want to be, in the top ten
organic search listings, and it's much easier than you might think.
Don't fool yourself into thinking that this is going to be a timely task or that it is going to be
difficult. After all, I am a novice and I was on the first pages of most of my keywords
immediately upon publishing my site... AND, within a few days, with a few simple steps
that I will walk you through(nothing difficult), you can be, too.
The Golden Triangle :
Few people know about the "golden triangle" of where people's eyes land on search
engine listings. To make a long explanation of this research conducted by Google short,
the golden triangle is basically the first two listings on a page. The highest percentage of
people searching will stop there, and a smaller percentage will continue to search down
the page. Even fewer will click on the PPC listings on the top, bottom or side of the page.
This is why being in the organic search results, as close to the top of the page as possible,
is your best bet for maximum exposure.
I became a webmaster by the seat of my pants, and am an absolute novice when it comes
to search engine optimization. As a result, I have wasted hundreds of dollars on
pay-per-click (hereinafter "PPC") advertising via Google Adwords and Yahoo! Marketing
(formerlly Overture) for years... I even hired a company to optimize my site and paid
thousands of dollars for over a year, only to wind up at number 30 on Google and "who
knows where" on Yahoo! Marketing for most of my keywords. Sound familiar?
Natural / Organic Search Results v. PPC :
As you probably know, in the PPC listings in Google and Yahoo are on the top, bottom and
right side of most search engines. The natural, or otherwise referred as "organic" search
results, are the free listings that are in the main section of the page... where we actually
have to be ranked by the search engines. This is where we want to be, in the top ten
organic search listings, and it's much easier than you might think.
Don't fool yourself into thinking that this is going to be a timely task or that it is going to be
difficult. After all, I am a novice and I was on the first pages of most of my keywords
immediately upon publishing my site... AND, within a few days, with a few simple steps
that I will walk you through(nothing difficult), you can be, too.
The Golden Triangle :
Few people know about the "golden triangle" of where people's eyes land on search
engine listings. To make a long explanation of this research conducted by Google short,
the golden triangle is basically the first two listings on a page. The highest percentage of
people searching will stop there, and a smaller percentage will continue to search down
the page. Even fewer will click on the PPC listings on the top, bottom or side of the page.
This is why being in the organic search results, as close to the top of the page as possible,
is your best bet for maximum exposure.
FACTS About Organic Search Listing Results :
 | Organic search results receive 250% more clicks | |
| than PPC (paid advertising); |
| Conversions are 30% higher in natural search | |
| results than paid advertising; |
| The top two natural results will get 70% of the | |
| clicks on any search page; |
| Organic results get you 3% more chances without | |
| the added expense of the paid advertisements, which only reduce your profits by having to pay for clicks, with less chances of conversion; and |
| The "golden triangle" applies to all search engines | |
| and web sites (see below for more information about the "golden triangle"). |
Keywords are "not all created equal" :
In my step-by-step instructions, I will help you to choose your main keywords, along with
many other variations that will get you to the top of the search engines fast. For just one
example, if you have a web site about "pasta", you can't simply talk about pasta, pasta,
pasta, in your keywords in order to get results. You have to use other "alternative" and
search engine "acceptable" keywords that will bring the right customers to your site. I will
elaborate more on the reasons, and how the search engines view this as spamming, as
well as how to get around it, using other equally effective keywords to get you tons of traffic.
In my step-by-step instructions, I will help you to choose your main keywords, along with
many other variations that will get you to the top of the search engines fast. For just one
example, if you have a web site about "pasta", you can't simply talk about pasta, pasta,
pasta, in your keywords in order to get results. You have to use other "alternative" and
search engine "acceptable" keywords that will bring the right customers to your site. I will
elaborate more on the reasons, and how the search engines view this as spamming, as
well as how to get around it, using other equally effective keywords to get you tons of traffic.
Advanced SEO Techniques :
I began writing my ebook by writing down a list of things that one must do in order to get
ranked high in the search engines for a friend of mine, after bragging on how I hired
someone that couldn't do in over a year what I did in just a few days. This list became my
outline of advanced SEO techniques that got me on the first page of Google and Yahoo
instantly upon publishing my site after making these changes. I will share all of these,
and more tips, tricks and techniques in my new ebook, that I am writing just for you, the
novice, to get you on top of the search engines within 24 hours after publishing your site.
That's right! I even have a tip that will get you listed within 24 hours after publishing.
From Beginner to Experienced ...
Whether you already have a web site and know a little about SEO or HTML and are just
trying to gain advanced SEO techniques, or you need to create one yourself from the
beginning for the very first time, it really doens't matter. These step-by-step instructions
are made easy for you to quickly modify your site, or create a web site from the beginning.
If you are just now trying to figure out how to create a web site, you are in the same
shoes as my friend which motivated me to write out the instructions - from the
beginning. I shared with my friend the easiest software out there that will even help you to
get to the top of the search engines even faster... because they made it so easy... and it is
created by one of the top search engines for this purpose. I have never had it so easy to
throw a site together as with this software. It is user-friendly, easy to understand, and has
a 24 hour technical help line in the event you have questions or can't figure out how to do
something... they will walk you through it... which makes it nice, huh?
BONUS #1
$100 Actual Credit for advertising through Yahoo! Marketing (formerly Overture) pay per
click advertising. This will pay for the ebook in and of itself, should you ever need to use it.
Hint: You can open several different accounts with this link and save $100 per account, per
advertising campaign. This will provide your money back on this purchase immediately.
BONUS #2
$197 Value - Ebook on "How to Get Ranked in the Search Engines in 24-48 Hours." This
ebook is invaluable because most people six or eight weeks, or at least thirty days, even if
they know something about search engine optimization! There is a secret that I have
learned on how to get listed in the search engines almost overnight, and it is the simplest
technique... I'm surprised that more SEO experts do not know about this!
BONUS #3
$97 Value - Ebook on "How to Get Placed at the Top of Search Engines Without
Competitors and Without Reciprocal Links, or Any Links Pointing to Your Site". This,
too, is invaluable for the beginner as well as the experienced, in learning how to get
ranked in search engines for a ton of key words without having to worry about having
10,000 competitors (in our case, it was 60,000 competitors for the key word we wanted to
rank for) and without linking to other web sites or other web sites having to link to you
which will save you a ton of time, alone! Link popularity is no longer an issue!
MYSTERY BONUS #4
I'm going to throw in several hundred dollars worth of miscellaneous ebooks that will help
you to understand how everything works - from beginners to experienced - for all phases
of Internet marketing. Whether you are an affiliate selling other people's products or
writing and selling your own ebooks, or other products on the Internet, you will be
delighted with these add-ons in this extra mystery bonus that will be made available to you
for downloading upon purchasing this ebook, via your purchase receipt.
2007 Copyright www.SEOfortheNOVICE.com | Search Engine Optimization Made Easy
I began writing my ebook by writing down a list of things that one must do in order to get
ranked high in the search engines for a friend of mine, after bragging on how I hired
someone that couldn't do in over a year what I did in just a few days. This list became my
outline of advanced SEO techniques that got me on the first page of Google and Yahoo
instantly upon publishing my site after making these changes. I will share all of these,
and more tips, tricks and techniques in my new ebook, that I am writing just for you, the
novice, to get you on top of the search engines within 24 hours after publishing your site.
That's right! I even have a tip that will get you listed within 24 hours after publishing.
From Beginner to Experienced ...
Whether you already have a web site and know a little about SEO or HTML and are just
trying to gain advanced SEO techniques, or you need to create one yourself from the
beginning for the very first time, it really doens't matter. These step-by-step instructions
are made easy for you to quickly modify your site, or create a web site from the beginning.
If you are just now trying to figure out how to create a web site, you are in the same
shoes as my friend which motivated me to write out the instructions - from the
beginning. I shared with my friend the easiest software out there that will even help you to
get to the top of the search engines even faster... because they made it so easy... and it is
created by one of the top search engines for this purpose. I have never had it so easy to
throw a site together as with this software. It is user-friendly, easy to understand, and has
a 24 hour technical help line in the event you have questions or can't figure out how to do
something... they will walk you through it... which makes it nice, huh?
BONUS #1
$100 Actual Credit for advertising through Yahoo! Marketing (formerly Overture) pay per
click advertising. This will pay for the ebook in and of itself, should you ever need to use it.
Hint: You can open several different accounts with this link and save $100 per account, per
advertising campaign. This will provide your money back on this purchase immediately.
BONUS #2
$197 Value - Ebook on "How to Get Ranked in the Search Engines in 24-48 Hours." This
ebook is invaluable because most people six or eight weeks, or at least thirty days, even if
they know something about search engine optimization! There is a secret that I have
learned on how to get listed in the search engines almost overnight, and it is the simplest
technique... I'm surprised that more SEO experts do not know about this!
BONUS #3
$97 Value - Ebook on "How to Get Placed at the Top of Search Engines Without
Competitors and Without Reciprocal Links, or Any Links Pointing to Your Site". This,
too, is invaluable for the beginner as well as the experienced, in learning how to get
ranked in search engines for a ton of key words without having to worry about having
10,000 competitors (in our case, it was 60,000 competitors for the key word we wanted to
rank for) and without linking to other web sites or other web sites having to link to you
which will save you a ton of time, alone! Link popularity is no longer an issue!
MYSTERY BONUS #4
I'm going to throw in several hundred dollars worth of miscellaneous ebooks that will help
you to understand how everything works - from beginners to experienced - for all phases
of Internet marketing. Whether you are an affiliate selling other people's products or
writing and selling your own ebooks, or other products on the Internet, you will be
delighted with these add-ons in this extra mystery bonus that will be made available to you
for downloading upon purchasing this ebook, via your purchase receipt.
2007 Copyright www.SEOfortheNOVICE.com | Search Engine Optimization Made Easy
"Search Engine Optimization for the Novice"
...There is Justice in the World Wide Internet
...There is Justice in the World Wide Internet
Do You Want to Learn Search Engine Optimization?
Then This Easy, Do-it-Yourself Ebook is for You!
Then This Easy, Do-it-Yourself Ebook is for You!
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| CLICK HERE TO ORDER YOUR COPY NOW |